Blake Lively's GUCCI perfume comercial

Gucci Premiere, the latest GUCCI fragrance

Blake Lively goes for gold in the just-released television commercial for Gucci's new fragrance. Although she appears in black and white in the perfume's print ad, Lively is in full color for the accompanying short film, her golden hair complemented by a shimmering metallic gown. Directed by Drive's Nicolas Winding Refn, the glamorous short evokes Old Hollywood—and was appropriately shot at the historic Sheats Goldstein Residence in Hollywood. Watch the video comercial.

Gucci Premiere, the latest GUCCI fragrance

Hot Couture 2012: CHANEL

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