Gwyneth Paltrow for Hugo BOSS fragrance:

BOSS Nuit Pour Femme

For a scent meant to encapsulate "the elegance and sensuality of the little black dress," Gwyneth Paltrow nails her Boss Nuit Pour Femme video look. The actress and Goop founder looks Manhattan-chic in a one-shoulder LBD, haute stilettos, smoky eyes, and bouncy waves. As she struts towards the camera, it's hard not to covet her sensuality, making it an effective ad strategy. See the video, below: