BEYONCÉ: The Pure Rock’N’Roll in House of Dereon’s Fall Ads

BEYONCÉ, who codesigns the line with her mom, Tina Knowles, departed from her usual glamorous fare and instead, spun a fashion campaign tale chock-full of rock 'n' roll attitude. We're looking at a decidedly edgier Beyoncé — treating a stark desert landscape like it's her very own catwalk, no less — in the latest batch of House of Dereon ads.

The singer looks amazing, but that comes as no surprise. This time around, we're really digging the collection's commitment to subversive wares and punched-up details. From corseted zipper-pull crop tops to thigh-high slit leopard-printed maxi skirts, there's a hint of Beyoncé's personal style in every shot.

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