Congratulations are in order for Lacoste, which just became one of a handful of fashion brands whose Facebook profiles have received over 10 million "likes." But what about the other brands in this pantheon of likability, and where do other labels that are beloved in the real world rank in the digital standings?
Converse currently leads the
pack of clothing and apparel brands on Facebook with a whopping 32.4 million
likes. Adidas is second with 15.2 million, and Zara makes for a close third at
just over 14 million. Then comes Burberry with 13 million. Levi's, H&M, and
Lacoste all follow in close succession.
While some of the world's
biggest luxury brands sit comfortably above the 5 million "like"
mark, others fall beneath it. For its part, Lacoste is reported to have taken a
more active role in managing its Facebook page in September 2010, when its
"likes" numbered 1.6 million.
A look at where some other
brands stand, here in the gallery:
Converse
32,463,119 "likes"
Photo: An image from Converse
by John Varvatos's Fall 2008 ad campaign
-----------------------------------------------------------------------------------------------------------------------------------
Adidas
15,265,019 "likes"
Photo: An image from Adidas
SLVR's Fall 2012 ad campaign.
-----------------------------------------------------------------------------------------------------------------------------------
Zara
14,093,182 "likes"
Photo: An image from Zara's
Fall 2012 ad campaign.
-----------------------------------------------------------------------------------------------------------------------------------
Burberry
13,196,983 "likes"
Photo: The finale of Burberry's
Fall 2012 show.
-----------------------------------------------------------------------------------------------------------------------------------
Levi's
13,165,754 "likes"
Photo: Meghan Collison in
Levi's Spring 2009 campaign.
-----------------------------------------------------------------------------------------------------------------------------------
H&M
11,708,667 "likes"
Photo: Lana Del Rey in
H&M's Fall 2012 ad campaign.
-----------------------------------------------------------------------------------------------------------------------------------
Lacoste
10,072,530 "likes"
Photo: Liya Kebede in Lacoste's
Spring 2011 ad campaign.
-----------------------------------------------------------------------------------------------------------------------------------
Dior
9,001,982 "likes"
Photo: A look from Christian
Dior's Fall 2012 Couture show.
-----------------------------------------------------------------------------------------------------------------------------------
GUCCI
8,778,525 "likes"
Photo: A look from Gucci's Fall
2012 show.
-----------------------------------------------------------------------------------------------------------------------------------
Louis Vuitton
8,659,220 "likes"
-----------------------------------------------------------------------------------------------------------------------------------
Chanel
6,935,601 "likes"
-----------------------------------------------------------------------------------------------------------------------------------
Dolce & Gabbana
5,670,271 "likes"
-----------------------------------------------------------------------------------------------------------------------------------
Ralph Lauren
5,119,374 likes
Photo: A look from Ralph
Lauren's Fall 2012 show.
-----------------------------------------------------------------------------------------------------------------------------------
Calvin Klein
4,413,384 "likes"
-----------------------------------------------------------------------------------------------------------------------------------
Coach
3,598,371 "likes"
-----------------------------------------------------------------------------------------------------------------------------------
Gap
2,575,141 "likes"
-----------------------------------------------------------------------------------------------------------------------------------
Topshop
2,451,922 "likes"
-----------------------------------------------------------------------------------------------------------------------------------
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